The phrase, "If I've told you once, I've told you a million times," is an example of:

A. Alliteration
B. Metaphor
C. Personification
D. Hyperbole
E. Quantification


Answer: D

Communication & Mass Media

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Each of the following is strategy the Summative Model suggests would be an effective means of persuasion except:

a. changing the strength of a salient belief b. adding a new belief of the appropriate valence c. negate existing beliefs d. changing the evaluation of a relevant belief

Communication & Mass Media

To gather formal information about audience members' attitudes, beliefs, and values, you should

a. observe them before you speak. b. engage them in conversation at the conclusion of the speech. c. research the group you're speaking to on the Internet or in written publications. d. ask open-ended and closed-ended questions on a survey.

Communication & Mass Media

According to Ting-Toomey, in which type of culture are individuals able to express their agitation and anger about an issue and then joke and socialize with the person?

A) individualistic cultures B) present-oriented cultures C) collectivistic cultures D) future-oriented cultures

Communication & Mass Media

Which of the following is NOT a step that group members can take to prevent groupthink?

A. Be aware of the potential for groupthink. B. Limit time for the group to make decisions. C. Give important decisions a second chance. D. Encourage dissenting viewpoints.

Communication & Mass Media