Before the 84 Lumber commercial aired, stories about it were featured in ______.
A. advertising trade magazines
B. general interest magazines
C. national magazines
D. national newspapers
A. advertising trade magazines
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The function of public relations most concerned with creating, nurturing, enhancing, and, when necessary, repairing an organization's "public face" is called
A) image control . B) image enhancement. C) image management. D) Imagineering.
The process of reasoning from a general statement or principle to a specific, certainconclusion is known as
a. inductive reasoning. b. deductive reasoning. c. reasoning by analogy. d. generalization.
_____ claim that any idea can be expressed in any language and that the structure and vocabulary of the language do not influence the speaker’s perception of the world
Fill in the blank(s) with correct word.
Answer the following statement(s) true (T) or false (F)
1. Paul Lazarsfeld’s study on how information influenced Erie County voters during the 1940 presidential election found that media messages rarely changed voters’ minds about candidates. 2. Limited effects theory argued that the influence of media messages were limited to certain demographics. 3. Positive behaviors tend to get much more attention than the negative influences of media. 4. Researchers found that people’s class, race, gender, and other social characteristics were associated with how they tended to interpret, understand, and react to media content. 5. The media’s organization of a story only involves the order in which journalists tell the story.