A traditional retailer contemplating a Web operation is concerned about its ability to ship small orders to individual consumers in a timely manner. Which aspect of its direct marketing strategy is the retailer questioning?
a. order fulfillment
b. business definition
c. data-base maintenance
d. customer response
a
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According to the capital asset pricing model (CAPM), the return to a stock
A. follows a random walk. B. depends on oil prices, interest rates, and economic growth. C. depends on how risky the stock is compared with the market average. D. depends on the stock's risk and the risk to bonds.
Tweets are limited to 140 characters or less. Why do experts feel tweets should be even shorter?
A) Shorter tweets allow the user to send out several tweets in a row to "tell a story". B) Shorter tweets aid in the ability to retweet the message. C) Users have a short attention span and won't read a tweet of 100 or more words. D) Twitter will automatically change links to a length of 22 characters. E) Shorter tweets allow the use of more visual aids and emoticons.
Which of the following statements is true about the most-following-tasks rule?
a. assigns tasks in order of the most number of following tasks b. assigns tasks in order of the tasks with the longest operating time c. assigns tasks in order of the tasks with the shortest operating time d. assigns tasks in order of the least number of following tasks
The management of Minstrel Magik, an event management company, ensures to use gender-neutral language in its emails to both customers and employees. In the given scenario, it can be inferred that the management follows the business communication guideline of _____.
A. avoiding bias B. avoiding slang C. analyzing one's audience D. being concise