If a company sells a product nationally, and shares the cost of a local ad with a local retailer, this would be ________ advertising
A) comparative
B) bait and switch
C) reminder
D) specialty
E) cooperative
Answer: E
Explanation: Cooperative advertising involves a financial arrangement in which companies with products sold nationally share the costs of local advertising with local marketing intermediaries.
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Indicate whether the statement is true or false
Most category specialists use a predominantly ________ approach to customer service.
A. special attention B. hands-on C. self-service D. online E. personalized
Banner ads are also known as
A. links. B. interstitials. C. paid searches. D. pop-ups. E. side panels.
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