Likert contended groups with high loyalty and attraction communicated less and were more receptive to communication from others than groups where loyalty and attraction were not high

Indicate whether this statement is true or false.


Answer: F

Communication & Mass Media

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What form of supporting material is being utilized in the following question:

"If many states profit from the institution of a lottery, why can't our home state do the same?" a. extended analogy b. figurative analogy c. literal analogy d. faulty analogy

Communication & Mass Media

When using presentation slides, which of the following

guidelines can help you avoid the problems associated with "seductive details"? a. Put a vivid picture alongside the detailed written text. b. Put a dramatic graphic on the same slide as the detailed written text. c. Use background sound effects or music with your slides. d. Make your slides as realistic and detailed as possible to ensure comprehension. e. . "Listen with your Eyes."

Communication & Mass Media

What is a field of availables? What does it have to do with relationship development?

What will be an ideal response?

Communication & Mass Media

A researcher is interested in finding out what the typical magazine subscriber is like to help them make editorial decisions about magazine content. For example they would survey readers and ask them a host of demographic questions. This type of research is an example of

a. Reader Profile Study b. Item Selection Study c. Uses and Gratifications Study d. Journalist – Reader Study

Communication & Mass Media