A researcher is interested in finding out what the typical magazine subscriber is like to help them make editorial decisions about magazine content. For example they would survey readers and ask them a host of demographic questions. This type of research is an example of
a. Reader Profile Study
b. Item Selection Study
c. Uses and Gratifications Study
d. Journalist – Reader Study
a
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Tara was really nervous before her final class speech, but she just kept concentrating on how important she believed her message to be
She felt convinced in her message, and that conviction finally helped her to dispel her nervousness before the presentation. Which tip about developing confidence in public speaking does this example reflect? A) Visualize your success. B) Focus on the message rather than on your fear. C) Seek speaking opportunities. D) Know your introduction and conclusion.
When the author says that language should be appropriate in order to be effective, she means you should
a. consider the situation, the cultural environment, and your relationship with the other person. b. adhere to correct grammar rules most of the time. c. use language that creates a friendly and positive atmosphere. d. avoid language that deliberately deceives others.
Teachers who use bonus points to get students to attend events outside of class are making use of what type of power?
A. referent B. coercive C. expert D. reward
Which of the following is not a way to design your speech to enhance learning and retention?
A) Limit the information you present. B) Move from the familiar to the unfamiliar. C) Place important ideas first. D) Highlight key material. E) Rely on multiple communication channels.