Which of the following statements about brand mantras is TRUE?
A) They guide only major decisions; they have no influence on mundane decisions.
B) Their influence does not extend beyond tactical concerns.
C) They must economically communicate what the brand is and avoid communicating what it is not.
D) They can provide guidance about what ad campaigns to run and where and how to sell the brand.
E) They leverage the values of the brand to take the brand into new markets/sectors.
D
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In a buying center of a large company, the purchasing agent is normally the:
A) user B) buyer C) decider D) gatekeeper
Conclusions and recommendations must be presented at the end of an analytical report
Indicate whether the statement is true or false
Compare and contrast formal and informal channels of organizational communication
Michelle wants to start a business, but she is unsure of the legal form best for her. Short of cash, she has decided to take the form that is the least expensive and most flexible in terms of decision making and implementation. Which would you recommend?
A. Joint venture B. Partnership C. Sole proprietorship D. Cooperative E. Corporation