A(n) ________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.
A. problem recognition
B. antecedent state
C. external search
D. internal search
E. purchase task
Answer: D
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Decisions related to the ________ portion of the mail interview package involve sponsorship, personalization, and type of appeal (Table 6.1 in the text)
A) outgoing envelope B) cover letter C) questionnaire D) incentive
In step one of the evaluative performance appraisal interview, the appraiser should open the interview with ________.
A. a strength of the person being appraised B. small talk C. asking the person being appraised for a self-evaluation D. areas for improvement E. the assessment plan
Employees can be encouraged to contribute to quality by ______.
a. giving production workers more authority and responsibility b. discouraging them from forming quality circles c. firing them if they do not perform better d. requiring each unit of each product to be inspected
Statutory law includes U.S. Supreme Court opinions
Indicate whether the statement is true or false