It is crucial from the campaign outset to establish clear and measurable objectives for each target audience

Indicate whether the statement is true or false


T

Communication & Mass Media

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If in the airport terminal an announcement is made asking you by name to report to the ticketing counter, you will probably hear your name even in that environment of competing stimuli. This is evidence for the ______ step of the perception process.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

What factor is NOT used in determining newsworthiness of a story?

A) proximity to audience B) cost to collect information C) prominence of people involved D) impact on society

Communication & Mass Media

Margie is working to become more accurate, clear, and open-minded when constructing and evaluating

class speeches. She is also working to judge the quality of information before trying to persuade friends and family members of a certain position. Which course goal has Margie's focus? A. Becoming a better critical thinker. B. Becoming a more ethical communicator. C. Becoming a more confident communicator. D. Becoming a more competent communicator.

Communication & Mass Media

During the idea generation phase of the Nominal Group Technique (NGT), group members work separately from the rest of the group

True False

Communication & Mass Media