A misdemeanor is generally:
a. is not a crime
b. can only involve the violation of a state, not federal, statute
c. is an offense against the state that is not punishable by time in prison d. is an offense that does not involve bodily harm to another person
e. none of the other choices are accurate
e
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In the competitive-parity method of setting an advertising budget, the budget is set based on ________
A) a percentage of future sales B) the total revenues that a company makes C) the amount spent by similar companies in the same industry D) objectives set by the company and the cost required to accomplish them E) a percentage of current sales
A firm has $60,000 in cash, $200,000 in accounts receivable, and $400,000 in current liabilities. Its quick ratio is _____
a. 0.5 b. 0.65 c. 1.7 d. 2.0
Chick-fil-A uses cows as its mascot. The cows are sometimes dressed in funny costumes or involved in some kind of behavior that defies cow-like conduct. Always they message is to encourage people to eat chicken, not beef. Chick-fil-A is the _____ of the message in this communication process.
A. sender B. decoder C. channeler D. receiver E. communicator
What are the firm’s most valuable resources or most innovative capabilities?
a. Its people b. Its finances c. Its competencies d. Its strategies