The thumb and forefinger forming a circle means "OK" in the U.S.A., but it means _____ in Japan
A) "zero"
B) "I'll kill you"
C) "money"
D) "love"
C
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A communication researcher who examines the flirtation behaviors used by couples interacting with one another by converting data to numeric indicators is using the _____________ method of research
a. qualitative b. quantitative c. interpretive d. ethnographic
The Smith Act rose to prominence during the Cold War era as a vehicle to
a. prosecute civil rights demonstrators on college campuses. b. silence members of the KKK. c. prosecute Communist party members in the U.S. d. indict religious leaders who used violent rituals.
George Clooney is a paid spokesperson for Nespresso, a coffee and espresso machine. During an interview on a talk show, George mentions that he starts every morning with coffee made in his Nespresso machine. Given this information, which statement about disclosure is true?
a. He must file a disclosure statement with the federal government. b. He must disclose his credentials as a Nespresso spokesperson. c. His comments are not in a Nespresso ad, so disclosure is unnecessary. d. He should disclose that he is a spokesperson for Nespresso.
The practice of bombarding the public with ads in newspapers, magazines, television, radio, and fast food restaurants is called ________
A) overflow marketing B) saturation marketing C) blitzkrieg marketing D) overkill marketing