George Clooney is a paid spokesperson for Nespresso, a coffee and espresso machine. During an interview on a talk show, George mentions that he starts every morning with coffee made in his Nespresso machine. Given this information, which statement about disclosure is true?
a. He must file a disclosure statement with the federal government.
b. He must disclose his credentials as a Nespresso spokesperson.
c. His comments are not in a Nespresso ad, so disclosure is unnecessary.
d. He should disclose that he is a spokesperson for Nespresso.
d. He should disclose that he is a spokesperson for Nespresso.
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What will be an ideal response?
The first broadcast research in the United States was initiated by:
a. Advertisers who wanted to find out how many people heard theircommercials and how effective those commercials were b. Broadcasters who wanted to learn how to attract bigger audiences c. Politicians who wanted to learn how to use radio to campaign more effectively d. Scholars who were worried about the effects of radio on young listeners
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What will be an ideal response?
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Indicate whether the statement is true or false