When does the advertisers' dilemma occur?
What will be an ideal response?
The advertisers' dilemma occurs when advertising adds little to sales and profit but must be done in order to maintain market share. In such a situation advertising adds to costs but not as much to revenue.
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Comparable worth is the principle that:
a. goods and services priced the same have about the same worth. b. the wage rate equals the value of productivity. c. men and women should be paid comparably. d. employees who perform comparable jobs should be paid the same wage.
Automatic stabilizers stabilize the level of real GDP because:
a. Congress quickly changes spending and tax revenue. b. federal expenditures and tax revenues change as the level of real GDP changes. c. the spending and tax multiplier are constant. d. wages are controlled by the minimum wage law.
When a new firm begins production in the ________ model, it assumes its demand curve is the market demand less the amount the other firm is selling.
A. price leadership B. cartel C. Cournot D. collusion
If the elasticity of supply is 4, a 10 percent increase in the price of a good leads to a
A) 40 percent increase in the quantity of supply. B) 4 percent decrease in the quantity demanded. C) 2.5 percent increase in the quantity supplied. D) 2.5 percent decrease in the quantity demanded.