List and briefly describe the three major categories of segmentation variables
What will be an ideal response?
a. Geographic – the underlying rationale is that tastes vary by part of the world, part of a country, or even between cities and rural areas.
b. Demographic – income, age, occupation, education, race, and other variables have all been found to distinguish between different kinds of consumer buying habits.
c. Psychographic – these variables characterize the psychological differences between people in terms of lifestyles, personalities, and social class.
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When Thomas Inc. dismissed Jim, his supervisor told him the reason was that he did not meet performance standards. The supervisor assumed that would prevent Jim from claiming he had been dismissed unjustly. What is the main flaw in the supervisor's assumption?
A. The supervisor provided Jim with inadequate coaching. B. People who file lawsuits for unjust dismissal are irrational. C. People who file lawsuits for unjust dismissal are usually lying. D. People who sue for unjust dismissal usually claim the real reason for the dismissal differs from what the employer said. E. Lawsuits often challenge an organization's performance management system.
Having partners from another country can have advantages which include all of the following except:
A) reducing product development costs. B) securing technology. C) access to capital. D) shared risks. E) increased competition.
The management approach that emphasized ways to manage work more efficiently is the ___ approach.
A. classical B. quality-management C. systems D. contingency E. MBO
Here are the check for the electric bill and the money for the rent
What will be an ideal response?