Who once said, “However beautiful the strategy, you should occasionally look at the results”?

a. George C. Patton
b. John F. Kennedy
c. Steve Jobs
d. Winston Churchill


d. Winston Churchill

Communication & Mass Media

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What does it mean to say that language is a system of symbols?

What will be an ideal response?

Communication & Mass Media

A dialogue is highly successful

A) when both participants know their subjects well. B) when the participants engage in a heated debate. C) when the audience is encouraged to participate. D) when there is a moderator.

Communication & Mass Media

What enabled the Sephora brand to capture customer data?

a. It created its own channels for distributing content. b. It created its own mobile app to engage customers. c. It created customer-friendly services for its products. d. It used e-mail promotions.

Communication & Mass Media

The encourager, compromiser, and follower are best defined as __________ roles

A) group task B) group building C) individual D) task delegating

Communication & Mass Media