Answer the following statement(s) true (T) or false (F)
1. Banner ads allow advertising ways to present additional content in traditional ad size.
2. Text ads add sound on mouse-overs and animated bits and sometimes games.
3. When creating a display ad, keep it simple.
4. To increase traffic, offer an incentive if they click on your ad, and have that incentive change day to day.
5. When designing a rich text ad, keep it simple; to0 much technology or movement can take the audience away from text.
1. False
2. False
3. True
4. True
5. True
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We may think we know about how our families are operating, but we can sometimes be neglectful because of the ______ quality.
a. “unrecognized history” b. “take-for-granted” c. “time to C.A.R.E” d. “relationship rut”
A celebrity __________ is a special type of testimonial involving a well-known celebrity rather than an average person-on-the-street or nameless spokesperson
Fill in the blank with correct word
The ultimate objective of any public relations effort is to achieve organizational objectives
Indicate whether this statement is true or false.
When you aim to make the audience aware of an issue or problem that they had not previously known about, your informative purpose is likely __________.
A. creating a feeling B. converting the audience C. providing new perspective D. agenda setting