Answer the following statement(s) true (T) or false (F)

1.Spot announcements allow you to notify the media and the public about things like changes in personnel, product launches, employment opportunities, and legal actions.
2.Reaction releases allow you to respond to newsworthy events and statements that impact your audience.
3.With bad news releases, there is a local interest in putting information out to the public about a broader issue.
4.Fact sheets provide the basic information about a topic, a company, a group, an event, or an idea.
5.Pitches blend the lead-writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.


1.false
2.true
3.false
4.true
5.false

Communication & Mass Media

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Preet's parents told her that she could go to the party if she came back home by eleven, but Preet only heard the part of the message that said she could attend the party. This example illustrates

a. semantic noise. b. selective listening. c. physical noise. d. message overload. e. message complexity.

Communication & Mass Media

When evaluating a speech, one should consider two sets of constraints imposed on the speaker by the

A) title and the thesis of the speech. B) immediate audience and the instructor. C) rhetorical situation and the speaker's purpose. D) thesis and the main ideas. E) audience size and audience psychology.

Communication & Mass Media

Gestures that add meaning to your verbal message are known as ______ gestures

Fill in the blanks with correct word

Communication & Mass Media

In the PESO model, what are some of the distinct advantages of using Paid Media?

What will be an ideal response?

Communication & Mass Media