Illustrate the use of these dimensions with a practical example.
What will be an ideal response?
Technology—Taking the example of cooking appliances, the alternative technologies traditionally have been gas and electric. Recently, microwave radiation has been introduced as another alternative.
Customer Function—Some cooking appliances bake and roast; others fry and boil.
Customer Segment—For cooking appliances, there are building contractors and individual households.
The market boundaries should be determined by the choices along the three dimensions.
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Purchases should be recorded in the journal at the net amount after deducting any allowed trade discounts
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