Puma maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Puma would be appropriately described as the channel
A. intermediary.
B. captain.
C. allocator.
D. terminator.
E. price leader.
Answer: B
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Indicate whether each of the following statements is true or false._____ a) Double taxation refers to the fact that both a partnership and its partners must pay income tax on the earnings of the partnership._____ b) A sole proprietorship is an accounting entity separate from its owner._____ c) Limited liability is a benefit to both corporations and partnerships, but not to sole proprietorships._____ d) Unlike a partnership, a corporation is not terminated when a major stockholder withdraws his or her investment._____ e) Sole proprietorships are, generally, subject to fewer governmental regulations than corporations.
What will be an ideal response?
Which of the following is a commercial source of product information?
A) acquaintances B) family and friends C) dealer Web sites D) consumer rating organizations E) Internet searches
________ is a ranking of individuals into harmonized groups based on demographic characteristics such as age, education, income, and occupation.
A. Household life cycle (HLC) B. Reference group C. Social class D. Classical conditioning E. Operant class
A good friend of yours wonders why you always seem to have the latest technology, long before anyone else. He then says, "I always want to wait until the bugs have been worked out. It saves me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers, and what this means to marketers.
What will be an ideal response?