What are the four standard communications goals regularly referred to in the public relations industry?
What will be an ideal response?
Inform, persuade. Motivate, build mutual understanding between message
originator and recipient
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Capcom, Inc, a PR firm, has started restructuring its news releases, including shorter text and more audiovisual elements that can be easily downloaded, shared, and even discussed online
Furthermore, it is including mobile-friendly sharable audio files as a part of news releases. What format of news releases is Capcom, Inc, using? a. Social media release b. Press news release c. Traditional news release d. Video news release
Neutralization, selection, commitment, and reframing are ways to deal with the tension caused by conflicting needs in a relationship
Indicate whether this statement is true or false.
Identify the fundraising strategy that has met with limited success:
a. pay-per-play b. pay-per-view c. fees for access d. all of these e. none of these
To Jefferson, land ownership was significant because
A. it was an indicator of individual freedom and independence. B. it freed individuals to pursue politics and ideas. C. it served to tear down the last vestiges of feudalism. D. All these answers are correct.