Answer the following statements true (T) or false (F)

1. Motive Appeal Topic Points help you organize messages.
2. Motive appeals are more than 2,000 years old.
3. The need for sex is a motive appeal.
4. The need to dominate is a motive appeal.


1. TRUE
2. TRUE
3. TRUE
4. TRUE

Communication & Mass Media

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According to Marshall McLuhan, the effect any new medium has on culture is much greater than the actual messages it carries is best represented in the following statement. a. global village b. TV is a new sport

c. The medium is the message. d. the guru of new media

Communication & Mass Media

The German director who served as the inspiration for other German directors such as F. W. Murnau and Robert Wiene was

a. G. W. Pabst b. Carl Mayer c. Ernst Lubitsch d. Max Reinhardt

Communication & Mass Media

You should not select a presentation aid until you have

a. decided on the purpose of your speech. b. practiced your speech several times. c. developed your speaking notes. d. perfected your nonverbal delivery.

Communication & Mass Media

When a new baby enters a household, every family member is affected. This is an example of

A. interdependence. B. small group communication. C. summativity. D. equifinality. E. multifinality.

Communication & Mass Media