The German director who served as the inspiration for other German directors such as F. W. Murnau and Robert Wiene was

a. G. W. Pabst
b. Carl Mayer
c. Ernst Lubitsch
d. Max Reinhardt


b

Communication & Mass Media

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A marketing campaign is being created to promote the footwear company, FreeFoot,as the company plans its newstores. What components should the PR manager keep in mind while creating the campaign?

a. She should cover the eight essential elements of a good written plan. b. She should use Robert's rules of order. c. She should include a large portion of the budget for out-of-pocket expenses. d. She should mask the internal and external barriers to the success of the campaign.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Owners of professional sports teams keep increasing player salaries because it helps to raise the value of the franchise they own. 2. Salary caps for professional teams are often ignored. 3. Some top paid athletes earn more from endorsements than from their high salaries. 4. TV provides enough revenue for the owners of professional teams. 5. The major professional sports leagues are usually profitable.

Communication & Mass Media

Of the following characteristics, which fits best within low-power-distance cultures?

a. friendships occur within your social class b. assertiveness with a superior is viewed positively c. students are expected to never challenge instructors d. people rely more on symbols of power

Communication & Mass Media

The two major kinds of online speeches discussed in your textbook are ________ online speeches and ________ online speeches.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media