In most print ads, the headline corresponds to the credibility component of the creative pyramid.
Answer the following statement true (T) or false (F)
False
The credibility component of print ads most likely corresponds with the body copy. The headline is intended to grab the reader's attention.
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The basic difference between whole life insurance and universal life insurance is that:
A) The universal life investment portion pays interest at a variable rate and whole life does not. B) Universal life is a single premium payment plan and whole life is not. C) Universal life includes health insurance and whole life does not. D) There is no difference because they are two terms for the same type of policy. E) Universal life is usually purchased by corporations on its employees and whole life is usually purchased by individuals for family members.
A draft acts as:
a. a negotiable document of title. b. a substitute for money. c. a financing device. d. Both b and c
For positive interest rates, the EAR is greater than the APR when there are multiple compounding periods within the year
Indicate whether the statement is true or false.
The ________ of a communication is the person or organization that has information to share with another person or group of people.
A. receiver B. essence C. source D. channel E. message