Capitalize the first letter of titles when they immediately precede names, but do not capitalize the first letter when they follow _________________
a. company names
b. personal names
c. direct quotations
d. abbreviated titles
b
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What three questions does Mary Jo Bitner suggest managers should put their firms' SSTs to the test with?
What will be an ideal response?
If a company had a mixed cost structure, every dollar of revenue after covering the fixed costs would be pure profit.
Answer the following statement true (T) or false (F)
Which medium offers public relations the greatest communication flexibility in terms of reaching people under a variety of circumstances?
A. Newspapers D. News syndicates B. Radio E. Magazines C. Television
Which of the following is NOT an advantage of using strategic alliances to support global strategies?
a) they can the firm establish technological standards for the industry. b) they enable firms to better implement a transnational strategy. c) they allow firms to share the fixed costs and associated risks of developing new products or processes. d) they are a way to bring together complementary skills and assets that neither company could easily develop on its own. e) they may facillitate entry into a foreign market.