Danielle is a content writer. While writing a product promotion piece in one of her articles, she used a few paragraphs from a newspaper, without citing the publication properly
This was brought to the attention of the relevant authorities at the newspaper and the newspaper sued Danielle for using its content.
In such a situation, why is the newspaper suing Danielle?
a) Because she failed to give credit to the source
b) Because she did not negotiate a fair exchange of value with the newspaper
c) Because she violated the concept of fair use
d) Because she used the material in a misleading manner
a
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Answer the following statement(s) true (T) or false (F)
1. The best tag lines are a few sentences long. 2. Campaigns are least useful when the objective is to introduce or reinforce a brand. 3. When writing a single ad for a client, try to fit it into a larger campaign they have. 4. Repeatability is the ability to repeat the same strategy though multiple media.
Answer the following statement(s) true (T) or false (F)
1. To engage in effective delivery means that you memorize the wording of your presentation. 2. The discussion of rhetoric in Chapter 2 is biased toward Egyptian perspectives and scholarship. 3. When presenting yourself to the class, you should avoid talking about the details of your background. 4. An impromptu presentation requires substantial practice, but does not allow for substantial preparation. 5. When preparing a demonstration, you should have a main point for each step in the process you are presenting.
For better media coverage, a public relations professional prepares _______as part of theoverall strategy
a. publicity materials b. digital outlets c. traditional equipment d. news releases
The distinction between actor star and personality star is based on
a. mass popularity. b. technical skill. c. professional training. d. studio whim.