Congressional investigations into false and inflated claims about broadcast ratings prompted networks to create the

A) Audit Bureau of Ratings.
B) Pew Research Center.
C) Broadcast Ratings Council.
D) Institute of American Public Opinion.


Answer: C

Communication & Mass Media

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900-number phone surveys are an example of

A) straw polling. B) low-budget polling. C) electronic sampling. D) random sampling.

Communication & Mass Media

Jacobsen, the sales manager at Vincent Global, has to give a speech on the different norms the newly hired interns must adhere to while they are at work. Therefore, he decides to write the speech himself and read it word-for-word when speaking

What is this method of delivery called? a. Manuscript speaking b. Memorized speaking c. Impromptu speaking d. Extemporaneous speaking

Communication & Mass Media

_____ style is the way in which people prefer to receive oral information

a. Responding b. Listening c. Sensing d. Habitual

Communication & Mass Media

The most effective emotions to use for emotional appeals are fear, guilt, anger, and love.

Answer the following statement true (T) or false (F)

Communication & Mass Media