The natural business year is a fiscal year that starts and ends at the time the stock of merchandise is normally at its lowest level
a. True
b. False
Indicate whether the statement is true or false
True
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A set of rigid and unfavorable attitudes toward a particular group that is formed regardless of the facts is called
A) prejudice B) stereotyping C) discrimination D) ethnocentrism
Which of the following helps avoid scrambling to decide how to adjust marketing strategies when performance against a forecast is higher or lower than expected?
A. contingency plans B. support activities C. product development strategies D. core competencies E. marketing metrics
A company that succeeds in differentiating its product offering from those of its rivals is UNLIKELY to
A. attract mainly price-conscious buyers. B. compete on innovative, quality products. C. command a premium price for its product. D. lose buyer loyalty to its brand. E. experience precipitous drops in unit sales.
The alter-ego theory is applied when a corporation is so dominated and controlled by an individual or group that the separate identities of the person (or the group) and the corporation are no longer distinct
Indicate whether the statement is true or false