The manager of Center C is only responsible for generating and processing online orders of a large retailer. What type of responsibility center is Center C?
A) Discretionary cost center
B) Profit center
C) Revenue center
D) Investment center
C
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Successful e-mail marketing campaigns must include the following, except:
A) search engine optimization to draw individuals to the website B) integration with the other marketing channels C) a basis from Web analytics D) correlate with the firm's website
What is a wiki? How can wikis contribute to an MPR effort? What are the pitfalls of a wiki?
What will be an ideal response?
According to Professor Don Schultz, inside-out planning
A. is a method of implementing DAGMAR objectives. B. starts with the customer and builds backward to the brand when developing an IMC program. C. focuses on what the marketer wants to say, when the marketer wants to say it, and the media the marketer wants to use. D. is another term for zero-based communications planning. E. is used to forecast the validity of DAGMAR objectives.
Approximately how much did Bixto Company earn per share of common stock during the last year?
A) $1.00 B) $15.00 C) $.44 D) $7.22