If the NPV (Net Present Value) of a project with multiple sign reversals is positive, then the
project's required rate of return ________ its calculated IRR (Internal Rate of Return).
A) must be greater than
B) must be less than
C) could be greater or less than
D) The required rate of return cannot be determined without actual cash flows.
C
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In the context of political behavior in organizations, _____ encourages political activity.
A. clear goals B. definitive lines of authority C. abundant resources D. autocratic decision making
The most useful information derived from a cost-volume-profit chart is the
a. amount of sales revenue needed to cover enterprise variable costs. b. amount of sales revenue needed to cover enterprise fixed costs. c. relationship among revenues, variable costs, and fixed costs at various levels of activity. d. volume or output level at which the enterprise breaks even.
Money-market hedges and forward-market hedges rely on the
A) law of large numbers. B) purchasing power parity theory. C) capital asset pricing model. D) interest rate parity theory.
Which of the following statements about reach is true?
A. Reach is the number of different households exposed to an ad schedule during a given time period. B. Reach measures the intensity of a media schedule. C. Reach is always expressed as a percentage. D. Reach refers to the number of times the same person or household is exposed to a vehicle in a specified time span. E. Reach measures the extent of duplicated audience exposure by a media vehicle.