A popular television show has 98 000 target viewers, and the cost of a 30 second announcement during the show is $600. What is the cost per thousand?
a. $6.84
b. $6.12
c. $16.33
d. $7.65
b. $6.12
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Sharada Jones led her marketing team in developing a new advertising campaign
Before placing and running the advertisements, she wants to assess whether the campaign will effectively work toward her company's marketing objective of increasing brand awareness. Which of the following tools should Sharada choose? A) hurdle rating B) copy testing C) a purchase funnel D) return on key performance indicators E) return on marketing investment
Beth purchased a participating life insurance policy 6 years ago
Her life insurance needs have increased, but she has developed a medical condition that makes it impossible for her to purchase more life insurance at affordable premiums. Which dividend option makes sense for Beth to use given her medical condition? A) cash B) apply to premium C) dividend accumulations D) paid-up additions
In Todd v. Exxon Corp the court held that a group of oil companies may have engaged in an illegal conspiracy to share salary information in an anticompetitive manner
a. True b. False Indicate whether the statement is true or false
The assumption that the life of the business can be divided into time intervals for reporting purposes is the:
A. Going concern assumption. B. Monetary unit assumption. C. Economic entity assumption. D. Periodicity assumption.