An advantage of discourse analysis is that it can be conducted quickly
Indicate whether the statement is true or false.
F
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This is an estimate of the number of people or households viewing or listening to a particular program based on some universal estimate
a. PUR b. HUT c. cume d. share e. rating
The confrontational approach to conflict management can be expressed in terms of
A. affection. B. inclusion. C. control. D. avoidance.
Keisha has decided to prepare her speech on the women who traveled west in the middle part of the 1800s. Her presentation is about _____
a. procedures b. people c. events d. ideas
Assume that Nielsen samples 5,100 households in the country. 1,020 of those households are watching television and 510 of those households are watching Survivor. What would Survivor's Rating be?
a. .1 or 10% b. .01 or 1% c. .5 or 50% d. .05 or 5%