Services depend on the people who provide them. As a result, their quality varies with each person's capabilities and day-to-day job performance. This element of services is referred to as ________.
A. intangibility
B. incongruity
C. variation
D. inconsistency
E. differentiation
Answer: D
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What are exclusive distribution and dealing arrangements, and when are they legal?
What will be an ideal response?
Solutions selling ________
A) is often a key business marketing strategy for winning and holding accounts B) refers to a business buying situation in which the buyer purchases a product or service for the first time C) refers to a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers D) is equivalent to cold calling E) refers to a business buying situation in which the buyer routinely reorders something without any modifications
________ new-product development uses cross-functional teams made up of representatives from various departments to develop goods and services.
Fill in the blank(s) with the appropriate word(s).
The student government of State University has a contract with a famous rock band to perform at the university on homecoming weekend. The band cannot assign its rights and delegate its duties under this contract
a. True b. False Indicate whether the statement is true or false