Unlike public relations, ________ messages are by definition paid marketing communications
A) word of mouth
B) publicity
C) advertising
D) viral marketing
E) two-way marketing
C
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Which of the following set of standards is at the heart ASOBAT?
a. Relevance, Verifiability, Objectivity, Usefulness b. Relevance, Verifiability, Freedom from Bias, Quantifiability c. Reliability, Verifiability, Freedom from Bias, Quantifiability d. Relevance, Usefulness, Freedom from Bias, Objectivity
Select the process type that is mismatched with the corresponding process characteristic.
a. Job shop ? Low equipment flexibility b. Batch ? High product variety c. Continuous ? Very high output volume d. Assembly line ? Low/medium product variety
If the instrument is order paper, how can a person become a holder?
a. Transfer of its possession. b. Its indorsement by the appropriate parties. c. Both a transfer of its possession and its indorsement by the appropriate parties are necessary. d. None of these.
Nike's swoosh, McDonald's arches, and the Xerox name are all identifiable trademarks. Which of the following laws protect(s) them? I. Lanham Trademark Act of 1946 II. Federal Trademark Dilution Revision Act of 2006 III. Sonny Bono Act of 1998
a. I only b. II only c. I and II d. II and III