The best definition for validity is
a. a measure of the degree to which data measures what you intend for it to measure.
b. a measure of the accuracy and repeatability of the data.
c. a measure of the relationship between two variables.
d. none of the above.
A
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Companies can customize online advertising by ________ so that people who log on in different places will see ad banners for local businesses
A) geotargeting B) geodemography C) geodiversity D) psychographics E) profiling
A long period of real time is represented by a short period of ________
Fill in the blank with correct word.
What is the effect of greater expected interest-rate volatility on the option-adjusted spread of a security?
What will be an ideal response?
Which of the following research methods provides feedback on soft measures?
A. Trailer calls B. Critical incident studies C. Complaint solicitation D. Lost customer research E. Customer panels