An organization that wants to become more entrepreneurial must learn to be more productive with fewer resources.
Answer the following statement true (T) or false (F)
True
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Emotional appeals are popular because:
A) they are better at getting a viewer's attention than humor or sexuality B) rational appeals are often ignored C) they emphasize product features D) they often contain subliminal messages
When an anticipatory repudiation occurs, it is treated as a material breach of a contract
Indicate whether the statement is true or false
Prestige pricing is most common for luxury products such as furs, jewelry, and perfume.
Answer the following statement true (T) or false (F)
Echo Air Company (EAC)Echo Air Co. is a well-known establishment in the airline business. It is currently one of the top firms in the industry. The company prides itself on good customer service and being concerned with the broader societal good. EAC management is not only concerned with doing things right, but also with doing the right things. Many of their decisions reflect this philosophy. Initially, the company had a problem with employees reporting their suspicions about unethical behavior to the press instead of to EAC management. As a result, the company made sure its employees knew the firm's guidelines on fixing ethical issues. EAC also developed a code of conduct based on standards that continue to be upheld within the company. Since the code of conduct has been put in place,
there have been fewer ethical violations.Although employee salaries at EAC are not as high as those at competing firms, the company experiences very low employee turnover. The firm has created a corporate culture that not only makes its employees want to stay, but that also results in higher profits. If EAC can maintain the relationship it has built with its employees and customers, it will have little difficulty keeping up its remarkable success. ? Refer to Echo Air Company. The principles that EAC choose to pride itself on show that the company has A. a moral minority. B. cultural diversity. C. social responsibility. D. caveat emptor. E. a social audit.