Urging readers to act in the close of a proposal
A) is an offensive, hard-sell tactic that should be avoided.
B) is acceptable if you know the audience well, but inappropriate for new clients.
C) is an effective and reasonable strategy.
D) generally works well, but never when responding to government RFP's.
E) is effective only when your text is organized in the direct approach.
Answer: C
Explanation: C) The close of a proposal is the final opportunity to convince the reader of the action proposed. A proposal is a persuasive document; as long as the close is oriented to the interests of the reader, urging action is an effective approach.
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