Which of the following illustrates the marketing concept in action?
A. Several lawyers set up a group practice-so that the costs of the office and equipment can be shared.
B. A local police department organizes a "community crime watch" program in a neighborhood that has had many burglaries.
C. A young lawyer gives free legal advice to poor people.
D. None of these illustrate the marketing concept in action.
Answer: B
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If the net present value of a project is zero based on a discount rate of 16%, then the internal rate of return is:
A. greater than 16%. B. equal to 16%. C. less than 16%. D. cannot be determined from this data.
In both monolithic and pluralistic organizations, minority group members
A) tend to occupy low-status jobs, if they are represented at all. B) are virtually nonexistent, or at the very least seen and not heard. C) tend to be marginalized by members of the dominant or majority group. D) are well-represented and treated with an affirmative action approach. E) tend to cluster at certain levels or in particular functions within the organization.
In 1996 MacDonald's started offering the Arch Deluxe. From the beginning the product failed to sell well, further compounded by low growth in fast food sales MacDonald's discontinued the product. Under the BCG Matrix the Arch Deluxe would be considered a:
A. cash cows. B. stars. C. question marks. D. skunks. E. dogs.