The best defense against unreasonable, win/lose negotiators is having what Fisher and Ury call a strong ________.

Fill in the blank(s) with the appropriate word(s).


BATNA

The best defense against unreasonable, win/lose negotiators is having what Fisher and Ury call a strong BATNA (best alternative to a negotiated agreement). They point out that people try to reach an agreement to produce something better than the result of not negotiating with that person.

Business

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