Writers must express a number in words rather than in numerals when the number is a significant statistic or deserves special emphasis
Indicate whether the statement is true or false
FALSE
Writers must use numerals when the number is a significant statistic or deserves special
emphasis. They must use words for numbers in a formal message and for numbers that are
not significant and need no special attention.
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Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed
This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product E) generic product
The ________ section is an honest accounting of major aspects of the research that constrain or temper the findings and conclusions
A) method B) limitations C) conclusions D) findings E) recommendations
In the ethical decision-making process, identify the steps that might arise in reverse order, depending on the circumstances.
A. Identifying relevant ethical issues; considering the impact of a decision on stakeholders B. Determining the facts of the situation; identifying the impact of the decision on stakeholders C. Determining the facts the situation; identifying relevant ethical issues D. Identifying the impact of the decision on stakeholders; considering available alternatives
To increase its revenues, an airline company decides to sell space on airsickness bags to companies that would like to use this unique channel for their promotional messages. In terms of the promotional strategy, the airsickness bags are being used for:
a. integrated marketing communication. b. personal selling. c. executing a push strategy. d. advertising.