The La Maria cosmeticscompany, based in New York City, invited the representatives of seven British media publications to attend the company's press launch of itsnew product as an all-expense paid trip

While organizing such a press tour, what should the PR officer of La Maria do, though there is no guarantee the story will be published?
a. Carefully consider all aspects of sponsoring
b. Pay a discount "press rate" on airfares and hotel rooms only
c. Send personalized items to take care of special requests
d. Send personal notes of appreciation


A

Communication & Mass Media

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Your local chapter of Women in Communications has invited a very distinguished

businesswoman to address your group at its annual awards banquet. During her introduction, she tells the group about how she spent most of her formative years in a community near your school, earned some college credits from your school while in high school, and has many fond memories of those years. By sharing this story, the speaker is ____. A) providing a preview to orient her listeners B) establishing common ground with the audience C) advancing her speech's thesis or purpose statement D) providing startling information to grab the audience's attention

Communication & Mass Media

What are the three criteria discussed in your textbook for assessing the soundness of documents found on the Internet?

What will be an ideal response?

Communication & Mass Media

Abdul's most recent argument with his friend, Don, escalated from where they should have dinner to a critique of Don's inability to make decisions. Abdul shared all of his frustrations verbally and nonverbally so that Don would understand that he cared and just wanted to make a change. Abdul probably used a(n) ________ conflict style.

A. restraint B. direct C. indirect D. emotionally expressive

Communication & Mass Media

Identify and discuss the suggestions for improving tourists' intercultural communication skills.

What will be an ideal response?

Communication & Mass Media