The basic elements used to carry out an organization's marketing communications are referred to as ________
A) the marketing mix
B) the four Ps
C) public relations
D) sales strategy
E) the promotional mix
E
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Retailers like Walmart and Target carry less-expensive versions of established brand name products or new lower-price lines. They have adopted a ________ pricing strategy
A) high-low B) target return C) cost-plus D) good-value E) market-skimming
Explanation: Because the selling division has ample idle capacity there is no opportunity cost and therefore the lowest price the part should be sold for is the total amount of variable costs that would be incurred, which is $23 per unit (= $10 per unit + $4 per unit + $9 per unit).
A) $30 B) $21 C) $47 D) $17 E) $20
Secore Robotics Corporation has developed a new robot-model TR-53-that has been designed to outperform a competitor's best-selling robot. The competitor's product has a useful life of 20,000 hours of service, has operating costs that average $1.30 per hour, and sells for $109,000. In contrast, model TR-53 has a useful life of 100,000 hours of service and its operating cost is $0.80 per hour. Secore has not yet established a selling price for model TR-53.From a value-based pricing standpoint what is the reference value that Secore should consider when pricing model TR-53?
A. $135,000 B. $189,000 C. $545,000 D. $109,000
In the early 1980s, Honda, the Japanese automobile company, built an assembly plant in Marysville, Ohio, and began to produce cars for the North American market. As the production capacity at the Ohio plant expanded, Honda began to export its U.S.-manufactured cars to Japan.
Answer the following statement true (T) or false (F)