Retailers like Walmart and Target carry less-expensive versions of established brand name products or new lower-price lines. They have adopted a ________ pricing strategy
A) high-low
B) target return
C) cost-plus
D) good-value
E) market-skimming
D
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When a physical product cannot easily be differentiated, the key to competitive success may lie in adding valued services and improving quality. Identify the six main service differentiators
What will be an ideal response?
Which of the following is not true?
a. Acquisition cost for a merchandising firm includes the costs incurred to purchase and transport the inventory prior to sale. b. Acquisition cost for a manufacturing firm includes the direct material, direct labor, and manufacturing overhead cost to produce the inventory. c. If the market values of inventory items decline below acquisition cost prior to sale, firms must reduce their balance sheet carrying values using the lower of cost or market method. d. If the market values of inventories increase during a period, IFRS permits firms to recognize the unrealized gain to the extent that the firm had previously recognized an unrealized loss on those inventory items. e. If the market values of inventories increase during a period, U.S. GAAP permits firms to recognize the unrealized gain to the extent that the firm had previously recognized an unrealized loss on those inventory items.
If Camille decided she wanted to open a Starbucks store overseas, she would be using the market-entry strategy known as ________.
Fill in the blank(s) with the appropriate word(s).
When marketers segment consumers by the type of radio station they listen to and then air their advertisements accordingly, it is a form of
A. prospecting. B. narrowcasting. C. concentrating. D. podcasting. E. simulcasting.