An effective speech is presented extemporaneously?prepared and practiced, but not written

out and memorized.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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_____ is the process of constructing an audience profile that assesses audience members' sociological or demographic characteristics to estimate their attitudes, values, and beliefs

Fill in the blank with the appropriate word.

Communication & Mass Media

What characteristic does a speaker who demonstrates ethical, honest, and dependable

behavior appear to have? A) goodwill B) dynamism C) integrity D) identification

Communication & Mass Media

The statement, "Everyone should eat a diet low in saturated fats and engage in regular exercise to avoid potential problems linked with obesity," primarily focuses on which of the following persuasive goals?

A. Adoption B. Discontinuance C. Avoidance D. Deterrence E. None of these answers are correct.

Communication & Mass Media

"Because unemployment nationally is running at a lower level than it is here" functions as

(a) grounds. (b) warrant. (c) backing. (d) claim.

Communication & Mass Media