_____ is the process of constructing an audience profile that assesses audience members' sociological or demographic characteristics to estimate their attitudes, values, and beliefs

Fill in the blank with the appropriate word.


Audience analysis

Communication & Mass Media

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What are the six reasons cited in the textbook as to why we should plan?

What will be an ideal response?

Communication & Mass Media

After listening to Porter talk on and on about how hard his communication theory class is, Pepper finds an opening in the conversation and says, "Porter, I have something to say." Pepper is using a __________ cue

a) turn-maintaining b) turn-yielding c) speaker prompt d) turn-requesting

Communication & Mass Media

A book that details the use of Chinese immigrants in the building of the railroad across the United States in theĀ 1800s is a form of ________ history.

A. political B. colonial C. social D. racial and ethnic

Communication & Mass Media

Brad is listening to a speaker explain how some new computer software works so Brad can use it in his business. According to your textbook, Brad is engaged in ________ listening.

A. comprehensive B. active C. passive D. appreciative E. empathic

Communication & Mass Media