The opening scenario in Chapter 1, which details the activities of ISIS or ISIL, proves that ________
A) public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics
B) public relations has become one of society's most potent forces across the globe
C) public relations can be used for the advancement of a global society
D) not all organizations know how to use public relations effectively
B
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The best-selling smartphone in China is marketed by:
A) Samsung. B) Xiaomi. C) Apple. D) Mitsubishi. E) Android.
According to a recent study, online word-of-mouth
A) accounts for only seven percent of total word-of-mouth communication. B) accounts for the majority of total word-of-mouth communication. C) accounts for half of all word-of-mouth communication. D) is an intangible type of communication and therefore cannot be measured accurately. E) is inversely proportional to the volume of offline media mentions.
If a defendant does not respond to the plaintiff's complaint the court will:
a. presume the claims of the plaintiff are true and grant the plaintiff the relief requested in the complaint b. presume the claims of the plaintiff are false and not grant the plaintiff the relief requested in the complaint c. presume the claims of the defendant are false and not grant the plaintiff the relief requested in the complaint d. presume the defendant is dead and not grant the plaintiff the relief requested in the complaint e. none of the other choices are correct
A corporate manager chafes under red tape and bureaucratic regulations until finally deciding to start a separate business. The apparent reward he seeks is
A. community service. B. a satisfying way of life. C. independence. D. the satisfaction of working with people.