The best-selling smartphone in China is marketed by:
A) Samsung.
B) Xiaomi.
C) Apple.
D) Mitsubishi.
E) Android.
B
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Suddenly Salad had the following expenditures related to developing its trademark.General advertising costs$300,000Advertising specifically focused on trademark development120,000Legal fees to register trademark52,000Registration and design fees for the trademark38,000Legal fees for successful defense of the new trademark 33,000Total$543,000During your year-end review of the accounts related to intangibles, you discover that the company has capitalized all the above as costs of the trademark. Management contends that all of the costs increase the value of the trademark; therefore, all the costs should be capitalized.1. Which of the above costs should the company capitalize to the Trademark account in the balance sheet?2. Which of the above costs should the company report as expense in
the income statement? What will be an ideal response?
Gilles tampers with the odometer of a car he is trying to sell. In order to convince the buyer that the car has run fewer miles than it actually has, he manually sets the odometer to the numbers of miles he wants displayed. In this scenario, Gilles is guilty of ________.
A. fraud by silence B. caveat emptor C. fraud with intent to deceive D. duress
In which stage of the consumer's adoption of a new product does the purchase actually take place?
A) awareness B) adoption C) interest D) tipping point E) evaluation
Why is defining the problem considered the most difficult step of the marketing research process?
A. It avoids situation analysis study in most cases. B. Failure to correctly define the problem will make all subsequent steps wasted effort. C. It is the first step of the process. D. It is easy to confuse problems with symptoms at this stage. E. It involves qualitative research.