Politicians and propagandists use this propaganda device to generate a positive response to a statement representing vague virtue:

A. Name calling
B. Glittering generalities
C. Testimonials
D. Card stacking
E. None of the above


Answer: B

Communication & Mass Media

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Alfie is actively trying to improve his emotional expression abilities, starting with acknowledging his feelings. Which steps should he take first?

a. send I-messages b. figure out why he is feeling a particular emotion c. be sure he is stating an emotion rather than a desire d. teach himself to recognize the emotions he’s feeling

Communication & Mass Media

The correct order for the three middle sections of a story in the textbook's Story-Building Chart is:

action/conflict, high point or climax, and punch line. Indicate whether the statement is true or false

Communication & Mass Media

Alyssa has been working for a public relations firm for several months and has been getting favorable quarterly reviews. She decides to ask her supervisor for a raise. Which of the following channels would she use to ask for the raise?

A. informal networks B. formal networks C. indirect channels D. employee networks

Communication & Mass Media

When you are practicing _______, the appropriate emotions are displayed for customers to see but not actually felt by the employee

A) deep acting B) surface acting C) emotional contagion D) external labor

Communication & Mass Media