A local landlord with a reputation for failing to return security deposits at the end of a lease has been invited to present his viewpoint at a meeting of the local tenants' union. To everyone's surprise, the landlord accepts the invitation despite the fact that he will be facing an audience with a decidedly negative view of his integrity. What factor will the landlord have to overcome if his speech is to have any chance of being persuasive?
A. low terminal credibility
B. low generated credibility
C. low initial credibility
D. low derived credibility
E. low introductory credibility
Answer: C
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