For programmers, the primary customer is the
a. Network
b. Audience
c. Advertiser
d. Producer
e. Station or cable system
c
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Writing first emerged in human civilization as a way to record
stories. Indicate whether the statement is true or false
Parker and Lee helped the Pennsylvania Railroad Company gain approval for a rate hike by ______.
a. using opinion leaders to gain public support b. relying on scientific persuasion techniques c. hiring lobbyists to draft legislation d. establishing a corporate PR department
Martina knows that her classmates are basically kind. She knows they also will have to stand at
the front of the room to deliver their object speech. What is this part of understanding speech anxiety called? A) remembering you are not alone B) focusing on the topic C) controlling excess tension D) developing a positive attitude
The psychological orientation has two parts: establishing a good relationship with the listeners and interesting them in what you have to say.
Answer the following statement true (T) or false (F)