Parker and Lee helped the Pennsylvania Railroad Company gain approval for a rate hike by ______.
a. using opinion leaders to gain public support
b. relying on scientific persuasion techniques
c. hiring lobbyists to draft legislation
d. establishing a corporate PR department
a. using opinion leaders to gain public support
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What has the U.S. Supreme Court said about ride-alongs in its ruling in Wilson v. Layne?
a. Police have absolute authority to determine who accompanies them on their official duties. b. Occupants and/or owners control access to private property and must grant permission to anyone not present to perform official duties. c. Ride-alongs are always illegal. d. Individuals clearly identified as nonofficials may participate in official actions on private property.
To improve your listening, the book suggests concentrating on the other person as a
communicator and as a human being. Indicate whether the statement is true or false
Most professional PR practitioners recognize that they and their organizations have ethical responsibilities to at least __________ different publics
a. 100 b. 25 c. 9 d. 10
Cognitive dissonance is the sense of mental discomfort a person experiences when new information conflicts with that person's attitudes, beliefs, values, or behavior
Indicate whether the statement is true or false